Sage confirm KashFlow as most noteworthy web-based competitior KashFlow Accounting Software

The Future of Boxed Softwre A number of KashFlow customers have got in touch recently to tell me about an email they received from Sage.

Earlier this year we offered our online accounting software for free to anyone that could send us a copy of their boxed accounting software. A little video on YouTube demonstrating the future of boxed software got over 27,000 views and really helped fuel our campaign.

Sage then launched a campaign offering small businesses 25% off their software if they trade in a competing product.

The interesting part is that on their site they list “examples of suppliers that we offer our trade in discount against” for Sage 50 Accounts and list a number of products including Quickbooks and MYOB. But the onlyweb-based accounting software they mention is KashFlow.

When we ran our offer we received loads of software, including lots of copies of Sage. The total “value” of the software was over £10,000. I’m willing to bet Sage wont attract a single KashFlow customer with this tactic.

They can’t be getting much interest in the offer or someone would have pointed out to them that their link to the Sage 50 Accounts product actuall goes to a page for Sage 50 Payroll.

Tags: SaaS, Sage

This entry was posted on Friday, October 2nd, 2009 at 10:50 am and is filed under Cloud Computing / SaaS, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Matt Chatterley says:

October 2, 2009 at 12:01 pm

Sounds like great news for you Duane – you must be doing something right if you’re finding yourself firmly in their sights.

I know we changed to KF (albeit recently) because we were unhappy with our old solutions (QuickBooks), so we wouldn’t go and look at another system as we’re happy where we are – it’s not a case of saving money, it’s a case of having the right solution in place..!