The Future of Boxed Software
On July 8th, 2009 by Duane Jackson
They say a picture is worth a thousand words, so rather than a lengthy blog post I’ve put together a video to illustrate my point.
It’s also perhaps an analogy for the future of traditional software companies that don’t embrace SaaS. Turning to dust and blowing away in the wind.
I find the video strangely therapeutic. Enjoy.
Don’t forget, until the end of this month you can send us your boxed accounting software for our big bonfire and we’ll give you ours free. Details can be found here.
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July 8th, 2009 at 5:18 pm
It’s taking a while to get going… Geez, Sage can’t even go up in flames properly!
July 8th, 2009 at 8:11 pm
Amazed that I sat and watched the whole video of a box of Sage software burning, but just couldn’t take my eyes off it.
It is indeed therapeutic…
July 8th, 2009 at 8:15 pm
I think this hits it on every level (album, track and artist) – apart from the tune being shit.
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?i=79180821&id=79180838&s=143444
July 8th, 2009 at 9:41 pm
Sorry – YouTube butchered the video. They blocked the audio (now sorted) and also chopped off half the video.
So you only saw a part of it, Richard! It’s now twice as long and should go all the way through to it turning to dust and blowing away.
July 9th, 2009 at 6:16 am
Great! Have been waiting impatiently for a photo, video or generally any media of burning boxes..
Can’t wait to see the giant bonfire in action
July 9th, 2009 at 7:37 am
Hi
How did my MYOB box fire go?
July 9th, 2009 at 7:46 am
What is the music please, Duane? (I think it’s beautiful!)
M
July 9th, 2009 at 10:01 am
Thanks Duane, I enjoyed that, I could almost smell it
Phil
July 9th, 2009 at 10:08 am
Have you sent sage the link?
July 9th, 2009 at 1:04 pm
[...] got to give Duane Jackson some kudos for his cheeky approach to marketing. Once you’ve seen the first 10 seconds you [...]
July 9th, 2009 at 9:11 pm
Emily, the music is Mozarts Funeral March.
Richard, according to the logs – Sage are certainly aware of it!
David, we’ve not burnt any of the oters yet!
July 10th, 2009 at 7:48 pm
Great. (insert favorite laughing acronym here). If I had any accounting software I would overnight fed ex that right away!
July 13th, 2009 at 9:26 pm
I dont think this is a good way of marketing slagging off the competitors. Kashflow is a good service . Would it be better to highlight the positive points. There is a lot sage can do which Kashflow cannot. Free Agent is better than Sage and Kashflow in many aspects.
I sincerely hope you wont be burning all that plastic when there is so many free recycling options around.
July 14th, 2009 at 1:57 pm
Thanks for the note about the music, Duane. It sounded like either Mozart or Beethoven but I wasn’t 100% certain which it was.
(Sorry, showing off my music degree here!)
M
July 14th, 2009 at 3:58 pm
Fantastic Duane, I love it!!
Your approach to marketing is certainly different and the software is first class – keep it up
July 14th, 2009 at 9:57 pm
People born today will grow up and never know boxed software
July 15th, 2009 at 8:24 am
[...] be fair to say we court controversy here at KashFlow when it comes to marketing and this blog. Setting fire to boxed software, implying the over 60’s are over the hill, saying designers are all crap at business, a [...]